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Embracing Extended Reality in MIT 


Digiotouch, led by its Founder and CEO Soumya Kanti Datta, has taken a significant step forward in the realm of Extended Reality (XR). Soumya recently completed an Executive Education course at the prestigious MIT Sloan School of Management, focusing on "Business Implications of Extended Reality (XR): Harnessing the Value of AR, VR, Metaverse, and More". This course extensively covered various aspects of XR, a technology that crafts immersive, simulated environments, convincing the mind of an alternate universe presence. 

Despite its proven benefits in real-time training and enhancing entertainment experiences, XR technology is still emerging, requiring specialized skills for content development. However, the rise of Generative AI promises to simplify this challenge shortly. This aligns with Digiotouch's philosophy of continuous adaptation and learning, particularly in cutting-edge technologies. 

At Digiotouch, upskilling and lifelong learning are core principles. Embracing these values, the team is equipped to navigate the complex landscape of emerging technologies like XR. This approach not only keeps Digiotouch competitive in the market but also fuels its ability to develop state-of-the-art products and undertake innovative research projects. One such endeavor is the development of an XR-powered mobile app for the EU-funded Horizon Europe ReGreeneration project. This project, aiming to foster social engagement and co-creation activities in nine European cities, is a testament to Digiotouch's commitment to leveraging advanced technology for societal benefits and showcases the practical application of the knowledge gained from the XR course. 

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